Mobile checkout design for an industry leader in stylers, straighteners, and dryers.
- Digital Design
- Consumer Goods
The brief was to improve the mobile checkout for the BaByliss online store. With a quick turnaround and no wireframes to work with, we turned to companies with established e-commerce platforms to use as reference. Using companies such as adidas and John Lewis, we looked at each step of their checkout process and adapted them for the BaByliss mobile store.
The visual language (fonts, colours, etc) was already defined when I started this project. There’s also accessibility issues with some of the colours but due to not being involved from the beginning, I had to work with what I had in a quick manner (2 day turnaround).