Website for a financial services group originating from South Africa, positioning ‘Wealthsmiths’ in the UK.

Summary

Sanlam is a South African financial services group providing services in private wealth management and insurance. The group wanted to position ‘Wealthsmiths’ in the UK with a brand new visual identity. I was tasked with developing and defining a look and feel for their website.

As part of the look and feel delivery for a digital agency, I worked closely with a branding designer to design the look and feel of crucial top-level pages. I defined digital aspects of the visual identity (colours, buttons, typography, etc) for the digital agency to implement across the whole website.